Lighting

AS Lighting Practise Task
When using schools cameras in AF they will adjust to the change in light which can cause grainy shots .Using the aperture settings to let more or less light in will help prevent this .  It's important to think about the time of day you shoot , big changes in natural lighting can impact continuity . Think of the time of day you want to show , lack of consideration of lighting can make your adverts appear a bit unrealistic .
High key lighting - uses harsh bright light to reduce contrast (hi) setting on the camera , gives the scene a white washed , clean look that does not have any shadow in frame - not often used to depict reality .
Low key lighting - is about creating shadows and contrast between colours . it is used to create atmosphere , its all about mystery and drama .
Backlighting- when the scene is lit from behind , usually by some form of natural light and is used to create a silhouette .
Natural lighting - comes from the sun or a room inside , can also refer to a light that has a light yellow hue or white hue .
Artificial lighting - comes from intentionally man-made light sources , such as light bulbs or fluorescent lights , they usually have a blue-grey hue or a harsh yellow-orange hue .