Statement of intent for AS

I chose to do the brief regarding two reality tv adverts both lasting 30 seconds . I wanted to film something that would appeal to the intended target audience of ages 16-25 , so I believed a drama filled reality tv show would best appeal to this . I got my idea to do two tv adverts for a show called parentless in which two teenagers (from different backgrounds) came together in one house without any parental authority , and we filmed for 2 weeks to see how they got on . This massively attracts a younger audience as young people believe they can survive on their own without parents they want to be independent so I took that idea and used it to my advantage when thinking of my theme (teenagers without authority ) . I was careful in my approach as I didn’t want to represent teenagers in a reckless/ careless light , as reality can very easily be altered by the way you edit . The stereotype that teenagers want to be independent was used in a positive light , the two girls in the show were taking part to prove they could live efficiently on their own . With the show being shown on E4 the funding level would’ve be high in the respect that E4 is a well known Channel for creating reality tv shows . The programme was to be shown between 7-9pm so any swearing that was recorded was censored , as that goes against the regulations of programmes shown before 9pm . I used a large range of camera shots , which included close ups tracking shots etc. Some of my clips I shot portrait instead of landscape I  deliberately decided to film some shots portrait as i wanted a mixed aesthetic between the conventions of TV filming and the feeling of hand-held own footage similar to that shared on social media , so some of the clips looked as though the other person was filming them as if for their own social media .This was partly to represent the characters as relatable but also to appeal stylistically to the younger target audience. To fit with the conventions of reality tv adverts I used many different shots merged together to mirror the normal appearance of these adverts . I used songs in the background of both adverts to make the adverts more enticing and appear more fun . I also had a voice over to give an overall background of what the programme was about , so viewers were aware of the programme being advertised . My adverts both adhered to the channels ethos , the public service broadcasting requirements , and to the rules of ASA . 

script for media TV advert

Scripting for: Parentless, also general information about the characters

Taela playing – Born in and from London quite stuck up and sees herself as ‘top dog’ in a way. Dresses quit well is a really nice person who’s talkative and easy to get along with. Called Arden Quinn she is good at making new friends, and enjoys doing girls tasks and having a fun time, quite two faced liked to cause drama.

Beth playing - Was born In Spain moved to the UK (Derby) when she was 2 years old her parents are fully Spanish and she’s grown up with their ideas on how a teenager should act . Called Gabriella Garcia, nice down to earth person who’s quite shy and quiet likes to keep herself to herself, but can really loose her temper if pushed too far. (Meet people kiss them on both cheeks).

Caitlin Playing– Born in Chesterfield UK has moved around Chesterfield but was born and has grown up in the same place. Called Brooke Hicks, Strong headed and isn’t afraid to say what she is thinking, appears as though she doesn’t have a filter. She’s really talkative and easy to get along with but will voice her opinion when she wants to, can appear as intimidating to quieter people or people that fell threatened by her outgoing personality. Can be a bad influence on the others.

First advert

Monologues of all the girls introducing there selves – bit of information.

Speaker: Three girls all the same age come together to live in a Household without parents (the video shows like different parts of the girls walking and panning almost like a reveal doesn’t show their face)

Speaker: Introducing our girls (all walking in a line in like slow motion pan from the bottom up)

Taela: I’m Arden I’m from London, and I’m 17. In my spare time I usually spend time with the girls , get my nails or eyelashes done .The part I’m looking forward to most about parentless is being able to do what I want when I want .

Beth: Hey my names Gabriella, I’m 17 and I was born in Spain but moved to Derby when I was 2 years old. I have quiet traditional Spanish values but I get that from my mum, some people would describe me as shy but if I get pushed too far I can really lose my temper.

Caitlin: Alright, my names Brooke. I’m from Chesterfield, or Chez as we call it. I would say I am quiet opinionated I’m not afraid to say what I think. I reckon I’ll take a more dominating role within the house, but I dunno we’ll see hopefully we all get on.

Second Advert

Montage of the show itself.

Taela: who’s took my hairbrush?!!(In a room)

Beth: is anyone else going to bother cleaning up or shall I do it again (kitchen)

Caitlin: If you weren’t such a push over, maybe someone would. (Kitchen)

(taela and Caitlin together , discussing to go shopping together but not to tell Beth )

Caitlin: so shopping tomorrow, where you wanting to go should we invite Beth? (In the conservatory)

Taela: Nottingham let’s say, don’t tell Beth she’s just not my vibe.

Taela and Beth talking in the living room                                             

Taela: yesterday Caitlin was on about going shopping and leaving you out and I just thought you should know she’s been slagging you off.

(Shot of Beth crying on her own in the front room)

(Shot in the airport of me leaving)

Caitlin: I’m not doing it anymore, there too petty I’m off I’m going. (Me trying to cover the camera and storm off.

Lighting

AS Lighting Practise Task
When using schools cameras in AF they will adjust to the change in light which can cause grainy shots .Using the aperture settings to let more or less light in will help prevent this .  It's important to think about the time of day you shoot , big changes in natural lighting can impact continuity . Think of the time of day you want to show , lack of consideration of lighting can make your adverts appear a bit unrealistic .
High key lighting - uses harsh bright light to reduce contrast (hi) setting on the camera , gives the scene a white washed , clean look that does not have any shadow in frame - not often used to depict reality .
Low key lighting - is about creating shadows and contrast between colours . it is used to create atmosphere , its all about mystery and drama .
Backlighting- when the scene is lit from behind , usually by some form of natural light and is used to create a silhouette .
Natural lighting - comes from the sun or a room inside , can also refer to a light that has a light yellow hue or white hue .
Artificial lighting - comes from intentionally man-made light sources , such as light bulbs or fluorescent lights , they usually have a blue-grey hue or a harsh yellow-orange hue .

research into codes and conventions of reality tv

technical codes - editing , camera shots.
character codes- how the character is shown .
narrative codes- how the story line develops.
cultural codes- how different people interpret things .
The Mighty Red car
Aims at younger people who are troubled or maybe need some guidance and see it easier to understand other peoples stories , also for parents or guardians trying to guide them . It represents the place as run down with trouble filled children . The characters are shown to be from lower classes , and it tells us the story line saying it follows them over two years . It positions the audience as being on their side as the voice over includes plural pro nouns , but in a positive light almost as if inclusive of the audience .
I'm a Celebrity 
Aimed at people of all ages as is a well known celebrity reality TV series . Ant and Dec are seen as a much loved presenting duo , there's no much bad press about them and the nation seems to be behind them . It uses a recognisable theme song , and use a master shot to show as if they are in the middle of nowhere like the celebrities in their show . It's just a reminder as to when the show is on as the show is so widely recognised they don't need to explain whats it on about . The colour saturation was high and it showed more of a happy situation , also trying to get audience interaction through ways that will provide them money . 
Educating Yorkshire .
Aimed at teenagers as its funny and relate-able and can give people ideas that if their struggling other people are too . It helps people to feel included as they might see someone who relates to you and you can resonate with . It represents the area as lower class but a collective community who works together to help each other . To the rest of the country the school may have looked as if is not a good place to be , but it takes you on a journey through the three part structure . You are observing their lives and given intimate insight into what their school life is like , enforcing these cultural codes as we recognise the natural setting and characters . 
Educating Yorkshire (further research)
the appeal to the audience of the show is this idea of all the anecdotes from the students we play this part where we empathise with the children both the good and bad behaving ones . As a nation we love a sad story where everything is resolved in the end , which is what happens when we follow these students lives over the period we get to see them grow and feel as though we are on the journey with them. There's a typical comedian in the show in the form of some of the students , for example we can see in the trailer a girl who tells everyone she shaved all her eyebrows off . The hero comes across as the teachers who are trying to help these students to achieve the best they possibly can . The final edition of Channel 4 documentary Educating Yorkshire has proven popular enough to outdo both ITV and BBC One in the ratings. According to overnight figures the show picked up an audience of 2.62m when it aired between 9 and 10pm on Thursday night, making it the most watched programme in its time-slot. This proves the show was widely popular , and even most popular out of the series itself . From this we can assume that clearly people are interested in the things that occur in a Yorkshire school , and that the area itself must be popularised . In this show the stars are all members of the public , there is no recognised names of celebrities its purely what happens in the school with accounts from the students and teachers . The representation of the programme actually appeared relatively good , the headteacher of the school said he wanted to challenge the representations of Dewsbury (where the show is set) as the media representations beforehand were not very good . He saw the show as an opportunity to show the world what Yorkshire was really like and how it differed from those representations society had of it .By doing this the show massively challenged dominant representations and gave a chance for the people to not only tell the rest of the world what their town is like but show them . Educating Yorkshire was commissioned by channel 4 after the earlier success of educating Essex two years previous , it did incredibly well and was the most watched show in its time slot . It was widely successful due to its humorous and down to earth content , unlike most reality TV shows it didn't try to fabricate story lines that weren't true but instead just showed the pure truth of the schools story which is and was a very rare thing . 

cereal advert

For our cereal advert we wanted to suggest a healthy alternative to constantly eating junk food . We used fast motion edits of the actor going from the kitchen and back again getting more and more food , showing how unhealthy she was before . Then we used a range of different shot types and text so audiences knew it was the next day and the actor picked the cereal over the junk food . We also created a logo on a website online to put at the end of our advert to advertise our brand 'cereal killer '.

Our Perfume Advert

For this advert we wanted to do a advert for a type of perfume/deodorant . Our idea for this was that I would smell and no one would like me , then when I sprayed myself I suddenly became a brand new better me . Although we wanted our video to look good we also wanted to add a humorous element to it so it would be able to make people laugh . Overall I was extremely happy with our video , I believe we achieved everything we set out to .

 

Gordon Ramsay Trailer

For this trailer we edited down an hour worth of Gordon Ramsay's Kitchen Nightmares , and had to edit it down to a one minute trailer . To do this I skimmed through the footage  and picked out the bits i thought represented the programme the best . This is what i created ...