Statement of intent for AS

I chose to do the brief regarding two reality tv adverts both lasting 30 seconds . I wanted to film something that would appeal to the intended target audience of ages 16-25 , so I believed a drama filled reality tv show would best appeal to this . I got my idea to do two tv adverts for a show called parentless in which two teenagers (from different backgrounds) came together in one house without any parental authority , and we filmed for 2 weeks to see how they got on . This massively attracts a younger audience as young people believe they can survive on their own without parents they want to be independent so I took that idea and used it to my advantage when thinking of my theme (teenagers without authority ) . I was careful in my approach as I didn’t want to represent teenagers in a reckless/ careless light , as reality can very easily be altered by the way you edit . The stereotype that teenagers want to be independent was used in a positive light , the two girls in the show were taking part to prove they could live efficiently on their own . With the show being shown on E4 the funding level would’ve be high in the respect that E4 is a well known Channel for creating reality tv shows . The programme was to be shown between 7-9pm so any swearing that was recorded was censored , as that goes against the regulations of programmes shown before 9pm . I used a large range of camera shots , which included close ups tracking shots etc. Some of my clips I shot portrait instead of landscape I  deliberately decided to film some shots portrait as i wanted a mixed aesthetic between the conventions of TV filming and the feeling of hand-held own footage similar to that shared on social media , so some of the clips looked as though the other person was filming them as if for their own social media .This was partly to represent the characters as relatable but also to appeal stylistically to the younger target audience. To fit with the conventions of reality tv adverts I used many different shots merged together to mirror the normal appearance of these adverts . I used songs in the background of both adverts to make the adverts more enticing and appear more fun . I also had a voice over to give an overall background of what the programme was about , so viewers were aware of the programme being advertised . My adverts both adhered to the channels ethos , the public service broadcasting requirements , and to the rules of ASA .