research into codes and conventions of reality tv

technical codes - editing , camera shots.
character codes- how the character is shown .
narrative codes- how the story line develops.
cultural codes- how different people interpret things .
The Mighty Red car
Aims at younger people who are troubled or maybe need some guidance and see it easier to understand other peoples stories , also for parents or guardians trying to guide them . It represents the place as run down with trouble filled children . The characters are shown to be from lower classes , and it tells us the story line saying it follows them over two years . It positions the audience as being on their side as the voice over includes plural pro nouns , but in a positive light almost as if inclusive of the audience .
I'm a Celebrity 
Aimed at people of all ages as is a well known celebrity reality TV series . Ant and Dec are seen as a much loved presenting duo , there's no much bad press about them and the nation seems to be behind them . It uses a recognisable theme song , and use a master shot to show as if they are in the middle of nowhere like the celebrities in their show . It's just a reminder as to when the show is on as the show is so widely recognised they don't need to explain whats it on about . The colour saturation was high and it showed more of a happy situation , also trying to get audience interaction through ways that will provide them money . 
Educating Yorkshire .
Aimed at teenagers as its funny and relate-able and can give people ideas that if their struggling other people are too . It helps people to feel included as they might see someone who relates to you and you can resonate with . It represents the area as lower class but a collective community who works together to help each other . To the rest of the country the school may have looked as if is not a good place to be , but it takes you on a journey through the three part structure . You are observing their lives and given intimate insight into what their school life is like , enforcing these cultural codes as we recognise the natural setting and characters . 
Educating Yorkshire (further research)
the appeal to the audience of the show is this idea of all the anecdotes from the students we play this part where we empathise with the children both the good and bad behaving ones . As a nation we love a sad story where everything is resolved in the end , which is what happens when we follow these students lives over the period we get to see them grow and feel as though we are on the journey with them. There's a typical comedian in the show in the form of some of the students , for example we can see in the trailer a girl who tells everyone she shaved all her eyebrows off . The hero comes across as the teachers who are trying to help these students to achieve the best they possibly can . The final edition of Channel 4 documentary Educating Yorkshire has proven popular enough to outdo both ITV and BBC One in the ratings. According to overnight figures the show picked up an audience of 2.62m when it aired between 9 and 10pm on Thursday night, making it the most watched programme in its time-slot. This proves the show was widely popular , and even most popular out of the series itself . From this we can assume that clearly people are interested in the things that occur in a Yorkshire school , and that the area itself must be popularised . In this show the stars are all members of the public , there is no recognised names of celebrities its purely what happens in the school with accounts from the students and teachers . The representation of the programme actually appeared relatively good , the headteacher of the school said he wanted to challenge the representations of Dewsbury (where the show is set) as the media representations beforehand were not very good . He saw the show as an opportunity to show the world what Yorkshire was really like and how it differed from those representations society had of it .By doing this the show massively challenged dominant representations and gave a chance for the people to not only tell the rest of the world what their town is like but show them . Educating Yorkshire was commissioned by channel 4 after the earlier success of educating Essex two years previous , it did incredibly well and was the most watched show in its time slot . It was widely successful due to its humorous and down to earth content , unlike most reality TV shows it didn't try to fabricate story lines that weren't true but instead just showed the pure truth of the schools story which is and was a very rare thing . 

cereal advert

For our cereal advert we wanted to suggest a healthy alternative to constantly eating junk food . We used fast motion edits of the actor going from the kitchen and back again getting more and more food , showing how unhealthy she was before . Then we used a range of different shot types and text so audiences knew it was the next day and the actor picked the cereal over the junk food . We also created a logo on a website online to put at the end of our advert to advertise our brand 'cereal killer '.